I joined UNIT9 Group with the task of building this established marketing production organisation its own direct-to-brand offering. Nucco became that business.

Delivering strategic and creative services to organisations such as UBS, McKinsey and GE Healthcare. As CEO, together with my business partner, we built a business that was as award-winning and commercially successful as it was sustainable.

Under my leadership Nucco gained B-Corp certification and was active in publishing gender pay gap and annual social impact reports.

Below is my positioning manifesto, a selection of the creativity we delivered and the business culture we constantly looked to evolve.