Technology, innovation and AI experience

Many of my roles have been grounded in technology and innovation.

Over my career I’ve been involved in a wide range of technology projects – including VR worlds for Google to developing robotic delivery systems for PepsiCo. Today, my focus is AI, where my experience is both hands-on and operational. 

I work across a broad ecosystem of platforms, but my real value lies in turning emerging technologies into practical business advantage.

I have designed workflows, build capability and embeded AI into organisations. This has included helping build hybrid production models within marketing companies, where AI and traditional disciplines work together to elevate creative product.

I am also actively developing bespoke, agentic systems that support the full marketing lifecycle – from audience and category intelligence through to strategy, ideation, production and content optimisation.

Case Studies

Early-stage SaaS Learning platform -

Helping organisational teams learn to use AI tools

  • Early adopter of emerging AI tools, from foundational to advanced

  • Experience across both utilitarian platforms and specialist creative technologies

  • Designed and helped deliver training programmes across sectors – from manufacturing to creative industries

Global Marketing business -

The design and implementation of new AI workflows

  • Designed and implemented AI-enabled workflows across creative teams

  • Co-authored and secured ELT approval for human-led AI principles

  • Published strategic guidance on the ethical use of emerging tools

Let’s chat

Please get in touch if you’d like to know more about my experience, and how I may be able to help your business.